Crystal Ice Company History
A family-owned business serving Virginia and beyond since 1971
The Beginning
Crystal Ice Company, Inc. began in 1971 in the garage of Paul B. Bruffey, Jr. as a local packaged ice service. After incorporating in 1973 and moving to Laurel, VA, the company transitioned from producing ice to becoming Richmond's trusted partner for selling, servicing, and leasing commercial ice equipment.
A New Chapter
In 1982, the company entered its second generation under Matthew B. Bruffey. Matthew pivoted the business to become a full-service ice machine supplier, introducing specialized water filtration and proactive maintenance programs that remain the gold standard for keeping commercial equipment running trouble-free.
A New Era: Veteran-Owned & Virginia-Focused
In 2020, the company began its newest chapter under the ownership of Craig Coffey. Under Craig's leadership, and with the active involvement of his nephews in daily operations, Crystal Ice has returned to its roots as a dedicated regional powerhouse.
Today, we are proud to be a Veteran-Owned and SWaM-Certified small business. While our history spans over 50 years, our focus is firmly on the future of Virginia's businesses.
What We Do Today
We are proud to be a family-owned business with our customers' best interests always at heart.
Our Core Strengths Include
Regional Expertise
Specialized service and equipment sales covering the entire Commonwealth of Virginia.
Elite Partnerships
Strong, direct relationships with industry-leading manufacturers for ice and refrigeration equipment.
Technical Excellence
Our team of highly skilled technicians is equipped with the latest tools and training to solve complex cooling issues.
Customer-First Philosophy
We aren't just a vendor; we are a partner dedicated to providing top-notch, reliable service that keeps your business running.
50+ Years of History. Veteran-Owned. Virginia-Grown.
Ready to Work With Us?
Let our decades of experience help your business find the right ice solution.




